Vasant Jeeravan Masala (Indori Poha Masala): key facts
- Brand
- Vasant Masala (made by Vasant Masala Pvt. Ltd., Ahmedabad)
- Also called
- Jeeravan, Jiravan Masala, Poha Masala, Indori Poha Masala, Indori Jeeravan
- Category
- Blended Masalas
- Pack sizes
- 50G, 100G, 500G(JAR)
- Price
- From ₹27 (50G), MRP ₹38
- Sold by
- Masala365, authorised Vasant Masala distributor, Kandivali West, Mumbai
- Delivery
- Mumbai, Navi Mumbai and Thane at ₹39 per KG; rest of India on WhatsApp inquiry
- How to order
- Add to cart and send the order on WhatsApp to +91 90291 16404
About Vasant Jeeravan Masala (Indori Poha Masala)
Vasant Jeeravan Masala is the sprinkle masala that made Indori poha famous. In Indore, a plate of poha is not finished without a generous shake of jeeravan on top, along with sev, onion and pomegranate. Vasant's version brings that same finishing touch to breakfast in Mumbai.
The blend uses red chilli powder, iodised salt, fenugreek, mustard oil, mustard, turmeric and asafoetida. The taste is tangy, mildly spicy and savoury, with the sharpness of mustard and hing coming through. It is meant to be sprinkled over food after cooking rather than fried, so its aroma stays fresh on the plate. A light hand is enough, since the salt in the mix seasons the food as well.
Poha is only the beginning. Sprinkle jeeravan over pakodas, dahi vada, khakhra, namkeen, fruit salad and plain curd. Add a pinch to chaas for a quick, flavourful buttermilk. It also works on roasted corn or bhutta, makai ki khees, and over hot chapatis or parathas brushed with ghee. Salads and simple curries get a lift from a light dusting just before serving. Keep a small shaker of jeeravan on the dining table and people will find their own favourite uses.
Vasant Jeeravan comes in 50g, 100g and a 500g jar. Masala365, an authorised Vasant Masala distributor in Kandivali West, delivers across Mumbai, Navi Mumbai and Thane. If you are outside these areas, send us an inquiry on WhatsApp.
How to use
- Sprinkle over hot poha with sev and onion
- Dust on pakodas, dahi vada and khakhra
- Stir a pinch into chaas or plain curd
- Sprinkle over roasted corn or a ghee chapati
Ingredients
Red chilli powder, iodised salt, fenugreek, mustard oil, mustard, turmeric powder, asafoetida
Always check the printed pack for the latest ingredient, allergen and best-before details.




